The Fioresso capsule: the capsule that should never have been introduced
The capsule: it seems like a detail in the process of developing Fioresso, the new international coffee concept that would introduce real Italian espresso to the homes of consumers. But to Jack, the Dutch coffee connoisseur who would create Fioresso, there are no such thing as details. ‘Uncompromised. Caffè.’: it’s no coincidence that this is what Fioresso is all about. Even though this would mean that a ‘simple’ capsule would radically differ from all other coffee capsules yet available.