Choosing a machine was crucial in the quest that Jack – Fioresso’s founder – made in search of an espresso that tasted like the espresso he enjoyed during his many visits to Italy. The concept behind Fioresso would depend very much on technology. Absolutely no machine came even close to the quality that Jack had in mind (or better said: in mind for his taste buds).
On paper, the criteria were simple: a machine that could process an exact quantity of water through the capsule at an exact temperature and under an exact pressure. At the time, however, these required technologies weren’t available. Well, not in the coffee industry anyway. In his quest for industrial perfection, Jack didn’t wind up in Switzerland by accident. The land of the Alps has an excellent tradition in complex technology – and one that it intends to keep.
The production of medical equipment is a good example of this. Jack discovered that the pump he wanted for his ‘Perfect Machine’ was more or less the same as the ones used in medical equipment. After all, this kind of precision has to keep patients alive.
Five years in the making
Together with the machine builder, he started on a long project: five years to be exact. In the meantime, lots of prototypes bit the dust. They were either too hard to use, too expensive or too inaccurate. But early in 2017, he could see light at the end of the tunnel. One prototype was approved by everyone. Here was a design that would appeal to a large group, had technical specifications to die for, and – best of all – produced coffee of unprecedented taste with a maximum of reliability, cup after cup.